A month ago, I flew to Orlando for the Florida ICED Cake Show. I had rented a car to drive to Ocala, the site for the show. When the lady gave me the price for my three day rental, I gasped. Out loud. I double checked that I had rented a midsize for just three days. She said yes.
I expressed surprise since the same rental the week before in New Jersey had been a third of the price. She shrugged and said “It’s spring break.”.
Turns out that everything in resort areas costs more during the busiest times of the year.
Then I got to thinking about florists and how that $12 bouquet of a dozen roses becomes $75 around Valentine’s Day. They are so busy, they can charge almost anything. Other businesses do the same and charge more during the peak business times.
It made me wonder, why don’t we charge more for weddings in May and June? Why don’t all bakeries shrug and say “It’s wedding season”? Can you imagine? We could all make double or triple the money to offset the ridiculous number of hours we work (and overtime we pay) during wedding season.
Do any of you implement seasonal pricing? If I still had my bakery and if I thought other shops would follow, I would certainly have been willing to give it a try. After all, ’tis the season!
What do you guys think?