There’s a new breed in town. I call them the Cake Rustlers. They are a smarmy breed of folks. You will recognize them as the folks who attend your demo then do a tutorial on your exact demonstration. They are the ones who scrub off your logo and replace it with theirs on cake photos. They buy your video, then do a knocked down version as a free or paid tutorial.
In the old days, there were similar folks in the Wild West. They were cattle rustlers and the good people of that era considered cattle theft a hanging offense. Remember, they had to go grab someone’s cows, alter the brand to be theirs and then sold the other person’s property to line their own pockets.
I feel much the same about some of the activity going on right now. A photo of your cake, with your watermarked logo is a sign to the world that it belongs to YOU. For some reason, people don’t think taking a photo is stealing, but it IS. I actually fired an employee for setting up a competing web site using photos that belonged to me. Because that was blatant theft, she was not eligible for unemployment benefits.
I’ve had a friend discover that her custom designed logo was being used by another company. I’ve had a friend do a video and someone copied it almost verbatim to create her own for sale. I had a friend get video taped as she gave a demo and the person then made their own you tube video using her words and process. I’ve seen countless friends have their photos stolen and passed of as the thief’s work.
Until the law really catches up with the internet revolution, we have to be vigilantes. I don’t like doing it, but we honestly have no other recourse right now. I see friends share the names of the crooks and then a “posse” of deputized citizens take action. It truly seems to be effective and about the only thing that works!
There will always be thieves. There will always be trusting souls who share their work with the world. Maybe someday the law will help us fight these cake rustlers. In the meantime, keep your eyes and ears open. And DO NOT support these thieves financially…no matter how good their prices are. A knock off will always be just a cheap imitation. You are all officially deputized. Let’s clean up this industry!