The World View


When I started decorating cakes, I only knew the decorators in my local cake group. The Internet was relatively new and message boards were in their infancy. It was difficult to meet decorators from other areas unless you went to a cake show. 
To build a reputation, you had to travel. You had to build a great web site. You had to compete in cake shows. You had to do great work. If you were lucky, you got on some of the early cake tv shows and the world learned your name. At least, the United States did. 
I am just flying home from Cake International in Birmingham, England. It is the largest cake show in the world. It is a true melting pot of accents, cultures and decorating styles. 
I was lucky enough to attend the Cake Masters Awards for the second year. As I listened to the presentations for the nominees and the winners, it became clear to me that there truly is a world cake decorating community. 
Mike McCarey was named the Cake Hero. While he rarely teaches outside of the US, his social media accounts and Craftsy classes have taken him into the homes and hearts of decorators across the globe. 
In almost every instance, the winners were people who have a strong social media presence. The value of that presence is that it helps to connect them to people everywhere. A picture can go viral in minutes. A Periscope can be shared repeatedly. The new applications keep making it easier and easier for people to interact with their cake heroes. 
Many decorators tell me that they wish they had more recognition for their work. I would tell them that they simply MUST promote themselves. They aren’t just sharing with potential customers…they are connecting with future friends and collaborators. 
We all need to take a world view of our work and our social media influence. I am constantly surprised at the number of people who follow my cake journey, my triathlon journey or even my posts about my puppies. It reminds me to be very conscious of the things that I post. 
Too often, I see decorators posting negative comments about their customers or, even worse, their families. I wish so badly that I could help them realize that their constant negativity is how the world views them. Why on earth would you want that reputation?? I’m not saying you have to be fake and only post happy things; I am saying that social media is rarely the place to air your personal anger or laundry. 
Social media just gives us the slightest glimpse into a person’s life. If you think of it as a snapshot of your life, what is the picture you want to give the world? Will you be known for your talent or for your attitude? The world is in your hands. 

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3 thoughts on “The World View

  1. I think you are amazing in many ways. I am sure your life is not perfect, as no one’s is, and I agree that Social media is not a good place to air dirty laundry or speak negative about clients!

  2. Definitely need to share this one. The cake community at least the one I know is a loving and caring family. They would do anything for anyone if you would just make yourself known. Love you Ruth

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