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Book Review/Interview: ¬†Artisan Cake Company’s Visual Guide to Cake Decorating by Liz Marek

Recently, one of my “cake daughters” wrote her first cake decorating book. While she is the master of social media and openly shares her life’s ups and downs with her friends on Facebook, I felt like we could all get to know her and this project better. 

When you dive into the book, you will find actual guidance on support for figures and cakes. Most decorating books on the market do not focus on this info. The part that I thought would be a “must read” for people is The Elements of Cake Design”. As a judge at most of the major cake shows in the U.S., I will tell you that most cakes rise or fail at the design stage. Take her lessons to heart and you can be creating more visually impactful cakes!  

Here is my interview:
1.  What was your favorite project in the book? It’s hard to choose but the owl was my favorite. He was just so cute I wanted to smoosh his widdle cheeks! 

2.  What was the hardest part of writing the book? Writing a book was so much harder than I expected! Coming up with ideas was easy but then practicing the project, working out the bugs, taking photos and writing it in a way that could be understood by even a novice was very hard and I went to bed many-a-night with a migraine from thinking too hard lol

3.  What decorators influenced you or inspired you as you were learning decorating? I loved and still love many decorators I looked up to when there was no fb and only flickr haha. I used to devour photos from karen portaleo, debbie goard, mike mccarey and melody brandon from sweet and saucy. All very different from each other but each had something special that I wanted to achieve in my own work. Creativity, clean work and beautiful details. 

4.  How did you get started decorating? I started by doing. I watched a few episodes of Food Network challenge and Ace of Cakes and got the bug. No youtube tutorials existed yet so I just winged it. My first cakes where not pretty at all lol

5.  What is your biggest wish for your book? My biggest wish is simply that people find my book useful and that it is used. It is not placed on the shelf to gather dust but the pages are worn from use, dog-eared and stained with batter. I want this book to be a tool, not a decoration for a book shelf. 

6.  What did you learn yourself as you wrote this book? I learned that I take way too many photos of my cakes haha I also learned that I work best at night and that I cannot sleep until a project is done. 

7.  Who is your target audience for the book? My target audience is beginner to intermediate cake decorators who need help getting beyond the basics or advanced decorators who need some inspiration to take their ideas to the next level. 

8.  Do you hope your daughter follows in your footsteps someday? I hope my daughter feels passionately about whatever she chooses to do in life and I hope to help her find that passion no matter what it is. I did not find my passion until I was almost 30 years old and spent a good portion of my life thinking I wasn’t good at anything. I want my daughter to be inspired every day and try everything until she finds the thing that makes her happy. 

9.  Tell me about juggling your bakery business with writing a book. Writing a book while baking cakes for clients was a nightmare. There was never enough time in the day to get everything done. I still do not know how it happened. I also was 9 months pregnant and approved my final draft of the book the week I went into labor. I joked that writing a book was more complicated than having my baby and definitely more painful haha. But def love my book like she was my own baby. 

10.  How many copies have been sold so far? We have sold over 4 thousand copies since December 2014 and counting! The book is getting great reviews and the publisher is talking about another book but I’m not sure I’m ready for that lol.

You can buy Liz’s book on Amazon. http://www.amazon.com/Artisan-Companys-Visual-Guide-Decorating/dp/1937994694
   
    

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